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Why Do DIY Nail Art?

9 Aug

Would you want to cover your nails with a margarita? If you had Essie’s Margarita nail color,  you might. As an admirer of Essie as well as other nail polish companies, I enjoy doing nail art.  According to the New York Times, nail polish sales in the US were up 67% between 2010 and 2011, with non-traditional shades and textures becoming more and more popular. The overall popularity of nail art increased over 54% in the past 10 years, according to research by the Huffington Post. Some people look around at this new trend and can wonder why manicuring has raised attractiveness recently.

Some experts think that the weak US economy, still recovering from the 2008 recession, has encouraged  people to try saving money with everything they do. Jewelry and makeup can get pricey, since each outfit has a different style that needs to be created. However, nail polish can be put on once a week, to last through multiple events and occasions, as an affordable accessory. People can add a pop of color to their look with a $10 manicure rather than a $35 statement necklace. As CNN claims, “Even when people don’t have enough money for a lovely holiday or a fabulous facial, they probably have enough they can spend a little bit on their nails.” My fellow classmate from Manhattan High School for Girls, Talia  Weisberg, 18, is a co-creator of Maidelle.com, a writing, art, and fashion website for Jewish teenage girls. According to her, “DIY nail art gives people a sense of empowerment in their own creativity.”

In addition, people like manicuring because it works for all types. Whether you are curvy or petite, you can still benefit from beautifully groomed nails. There is always a color to match your skin tone, or a new design to match your mood. This look can be a fun change that doesn’t have to be drastic. Seeing someone with an interesting design on their hands is a great conversation starter and can help someone in their social life. According to Jennifer Walter, 23, a New York nail art enthusiast and blogger, “So many friendships are born from just sitting across a table for 30 minutes with another person. I have the opportunity to bond with people of all ages just because we share the common interest of nail art.”

One concern about getting a manicure has been whether or not it is healthy. In the past, people thought that the polish and polish removers had lethal poisons. However, thanks to technology advancements, scientists were able to change the formula of the liquids to contain vitamins and moisturizers for the hands and nails.  There are also more tools to assist people do their nails with a professional look, including stencils, thin brushes, and polish pens. Ever since gel and shellac polish made their debut, chip-free nail color is now also an option for people.

So, if you are looking for an inexpensive way to be cool and trendy, consider covering your nails with margarita—or lilacism, or marshmallow, or hot coco. So grab a couple of friends, pop out the polish, and have some creative, inexpensive, fashion fun.

 

~ Miriam Sara Kavian

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DIY Nail Art: Music Notes!

21 Jul

Model Behavior

1 Jul

The studio apartment looks small and oppressive from the viewfinder on my camera. A sharp staccato of voices clang together, making the stifling gray walls tense up.

“Stand to the left of that wall. No, I mean my left – not hers…”

“Good, stay there were the light captures her face – great. “

“Alright. Make sure to get that on camera. Hello? Mr. Photographer? Are you getting it on camera?”

There’s no light in the apartment. I’m too scared to divulge this information to the director of the shoot, lest he seize my camera and fling it out of the barred windows down to the frigid February sidewalk, stiff from all the snow and ice that have blanketed it for the past few months.

The model stands waiflike in a severe black dress, with exaggerated shoulder pads. I walk over a few steps and reach out to loosen her hair, but the curls crunch beneath my fingertips from all of the hairspray.

“Yoohoo…you in there?” the director snaps in her face, trying to get her attention. “Face the camera, and give me some verve! I wanna feel the energy you’re emanating!” The model shrugs and nods her head slowly in affirmation. I can’t understand her resistance. She seems strangely unaware of her surroundings, as if she has tuned the director out and has conceived her own world.

“No…no, and no!” He wipes his brow and looks over at me to see if I am as frustrated as him, but I feign ignorance and looked into the viewfinder again, trying to find the light.

I can’t understand her. Despite all of his barking, she can’t conjure up even a semblance of a smile. She doesn’t even seem to be trying. She clenches the hem of the dress through her stiff fingertips.

“Lemme tell you something honey, if you’re here to model the clothing, then you gotta sell it to us. Give me some personality! Women havta want this dress when they see it on you,” he finishes off as he reaches over to fix a strand of hair that’s out of place. She looks haunting; her face carries the burden of a tragedy of some sort. I feel a kinship to her, seeing as we’re both struggling to tune the director out.

Throughout the shoot, I watch her. Her face is stoic, and defiant. It doesn’t alter in the slightest when I tell her different poses to embody. She straightens out her gaunt frame until she towers over the director, the hairdressers, and assistants. She remains above it all.

“Do anything you like now,” I instruct, “manipulate your surroundings, and give me your own pose.”

The model turns to her side, and for a moment she is almost transparent or unable to be seen. I press the shutter release down, but before I can even process the new angles of the shot, the door swings shut with a resounding bang.

I glance up, and she is gone, leaving a breeze of freedom in the doorway as her farewell.

“These arrogant models think they can come and go as they please. She’ll see how she likes it when she’s not even featured,” fumes the director. “Tomorrow, we’re bringing in the model I choose, and she won’t be from this agency.” With that being said, he rolls his eyes, slaps me on the back and strolls out.

The next morning, I show up and the director shows me the new model, being that the other girl just wasn’t able to represent the brand, or any, for that matter, he adds, muttering under his breath.

She was perky, and easy to work with, but I felt an irrevocable sense of loss from the intangible ghostly beauty of the first model.

“Give me delight! Show me sheer elation! You’re in love with yourself! Remember you represent the brand; you’re modeling for all women.” She poses, blowing the camera kisses, smiling uncontrollably, and I grimace. It’s not her fault – she’s doing her job the way she’s supposed to – but I can’t help but feel there is something missing. The director turns to me with an approving eye. He evidently made the right decision, well, according to him anyways.

“Show the dress off, it’s who you are, and what all women wanna be,” the pompous director once again instructs. I turn to her half expecting to see an eye roll or a shrug, or just a look of pure resentment, but then remembered – she’s a different model.

By the end of the day, I was tired and I just wanted to get home, but the director wanted to sit and celebrate on a job well done. On my way out he stopped me and asked, “Do you think you got your shot?”

I glance through the frames of pictures, but the image that kept coming back to me was the defiant stare on the first model’s face. The one where she stared straight at the lens with flashing eyes, and a staunch position. She had been representing the brand in her own way. She meant to say, “I do symbolize women, and this is our reply.”

“Yeah, I got the shot,” I answer, never wavering, as I grabbed my camera bag and swing open that door. It clicks shut behind me with a nod of approval.

~ Adina Feder

7 Ways To Wear Your Scarf!

5 Nov

Fall is here which means it’s time for hot apple cider, holiday festivities and fun with layers! The Fashion Team over at Karen Michelle Beverly Hills sent us 7 chic ways to wear your scarf.

Look Of The Day:

22 Oct

Cozy up this fall with oversized sweaters and layers. Think tribal prints and warm colors.

~ Batsheva Rivkin Stylist

Street Chic

28 Sep

The ever chic and stylish Olivia Palermo kicks off Fall with a heather gray topper and animal print scarf.

*Source Elle

Look of the Day: Be Bright!

19 Jun

This summer, be colorful!

~ Batsheva Rivkin- Stylist

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